IMPORTANCE OF SDLC

Software development is a roadmap that developers follow to develop a product which is called as a software. There are many software  life cycle models which are used to develop a software according to the user requirements. Choosing a right model for the software development is a very important decision in the process.

We all are aware about the Y2K problem which was due to the ignorance of last two digits of the year  , ‘Patriot Missile’ which failed to hit scud missiles in gulf war. These problems resulted because of the software failures. A small software bug proved to be a blunder mistake.

Software Development has many phases. This includes requirement,analysis ,design ,implementation, test , installation ,operation and maintenance phase. All the phases are important but the most important phase is requirement in which focus is to gather and understand the user requirements. Then comes analysis phase in which developers analyze the gathered requirements in order to make a consistent requirements. The purpose of the design phase is to describe how the system will work .It is basically needed to fill the gap between specifications and coding. Then the software is integrated for unit testing and system testing .There are other types of testing like alpha and beta which are done before the software is delivered to the customer. Maintenance phase is usually needed if customer wants to extend the functionality of the software, to remove the bugs or if the platform for which the software was developed has changed .If all these phases  of SDLC are not followed then the end product may not be the desired software and just the wastage of time of client as well as developers. So it’s  important to move in a right direction from the beginning by following all the phases of SDLC.

Have a Strong Online Reputation with City Innovates

Having an online business entity is not enough for gaining good returns on investments; a business needs to have a strong online reputation. However, it is not an easy task to get recognized and famous in the online world. In fact, almost every business is coming online in a zest for capturing the attention of the targeted audience. It has become very difficult for an online business to bring in desired fame and success online due to tough competition. Herein, a digital marketing company plays a vital role with its search engine optimization services. A proficient service provider offers complete assistance to an online business to attain its specific online business goals. These days, more and more businesses are seen approaching such online marketing companies in order to make their presence felt among the target audience. However, one may find a huge number of such service providers on the Web. The idea is to choose the one that delivers promised results. City Innovates is one such well-renowned company in the online marketing.

We're a leading offshore company, which offers integrated online business solutions such as software development, search engine optimization, social media optimization, website designing etc. Since the company has years of experience in online marketing, businesses can undoubtedly rely on its services. The company is helpful in making businesses their name and fame online. It optimizes the clients' Websites so that they can get maximum exposure and leads. Professionals at City Innovates first analyze and understand the distinct nature and needs of a business to formulate a marketing strategy accordingly. By exploiting their diverse experience and knowledge, our team remains dedicated to satisfy their clients. We ensure our clients are getting the top ranking in the search engines. Since optimizing a website for search engines is an art and science, our team of professionals is expert in such art and science. Benefits that our search engine optimization service are following:

•  Improved online image  
•  Huge traffic
•  More lead generation and ROI 
•  Positioning in leading search engines
•  Sturdy online presence
•  Instant success

On the other hand, social media optimization requires in-depth knowledge about changing preferences and approaches of people. There is no denying fact that people just love to be and interact on social media channels like Face book, etc. People of all walks can be captured on social media. So what can be a better platform for an online business than this to advertise and promote its business and to enhance its exposure & sales?

People take what they find alluring and content on social media platforms definitely can attract them. However, using social media for attaining desired online business requires having marketing skills.

Professionals at City Innovates in this regard have those skills. They know how to exploit this sophisticated portal for making the most out of it for their clients.

Thus, no matter if you couldn't manage to create desired online reputation yet. Just take assistance of City Innovates and meet your expectations.

HOW TO CREATE A SUCCESSFUL VIRAL MARKETING APP

Have you heard a lot about building a really cool marketing app that will take  your brand to next level? Did you even try building that but results did not make you successful? 

Millions of Businesses using social media for marketing,they are doing FB marketing by using various Social Apps.

Viral Marketing is the process of getting customers to the brand or company and they spread a brand messages ,news to friends,family,colleagues.Viral Marketing is inspired by virus,like  virus spread every where frequently and quickly.On same pattern through viral marketing information about the company,its services,brands spread to the customers,the customers,customers and so on,and a huge network will rapidly be created.Viral Marketing is give very efficient and quick result in Digital Marketing.For example What sapp is an application for chatting the message of this app is spread to 10 million people in 13 months and it acquired 2 million users in its first year of working.Now out of 10 people 8 having whats app in their smartphone. It creates exponential growth.In viral marketing we loops must be built into your product

This will fly
         
                                                                                                This will fly not much 

  It’s a self fueling action loop that drives users to create more existing users.In this marketing they use existing socil mechanisms.

In summary,the more surprised customers are,the more likely they are to generate a large viral network if they believe it will benefit the receiver and they trust the source of message.