Digital Marketing

Digital Marketing is also known as internet marketing or online marketing. It is the marketing and promotion of products or services over the Internet.

Examples of Digital Marketing include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server.

Digital Marketing has 3 Components on which it basically works.

Search Engine Optimisation(SEO)

Search Engine Marketing(SEM)

Social Media Optimisation(SMO)

Search Engine Optimisation(SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Search Engine Marketing(SEM)

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.

Social Media Optimisation(SMO)

Social media optimisation is also called Social media marketing. Social media optimisation refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Make Your Design COOLER with KULER

 

Kuler is an Internet application from adobe that let you play with colors so that your design speaks itself. No matter what you are creating you can experiment quickly with color world and check whether it will work or not. Besides this it is a time saving tool for designers.It is used for Web Designing

Requirements For Kuler:

The only requirements, for using Kuler, is a Web browser with an enabled Flash Player 9 or higher, since it is Flash based. Additionally, you can access the Kuler extension from any Creative Suite 4 product or use the Desktop Air Kuler application.

Setting Up An Adobe ID Account For Access To Kuler :

Well, you can use Kuler to experiment with colors and copy- paste the color values, but after signing in, you’ll get access to download the Adobe Swatch Exchange files, which contain the color themes. It’s always stressful setting up all these different accounts on different websites and keeping everything in mind, but Adobe did a good job on this one.

Kuler – Creating, Sharing, and Using Color Themes:

Whether you are a design professional or a beginner, there will always be a situation, where it’s hard to find the right color theme for a project. This is where Kuler comes in. Kuler not only provides a huge number of color themes, it also builds on an active community, which creates and publishes the color palettes we are talking about. Let’s learn how to set up an Adobe ID, to log in to the Adobe Kuler website, to browse, save, create and publish your own color variations