Digital
Marketing is also known as internet marketing or online marketing. It is the
marketing and promotion of products or services over the Internet.
Examples
of Digital Marketing include contextual ads on search engine results pages,
banner ads, blogs, rich media ads, social network advertising, interstitial
ads, online classified advertising, advertising networks, dynamic banner ads,
cross-platform ads and e-mail marketing, including e-mail spam. Many of these
types of ads are delivered by an ad server.
Digital Marketing has 3 Components on which it basically works.
Search
Engine Optimisation(SEO)
Search
Engine Marketing(SEM)
Social
Media Optimisation(SMO)
Search Engine Optimisation(SEO)
Search
engine optimization (SEO) is the process of affecting the visibility of a
website or a web page in a search engine's "natural" or un-paid
("organic") search results.
As an
Internet marketing strategy, SEO considers how search engines work, what people
search for, the actual search terms or keywords typed into search engines and
which search engines are preferred by their targeted audience. Optimizing a
website may involve editing its content, HTML and associated coding to both
increase its relevance to specific keywords and to remove barriers to the
indexing activities of search engines. Promoting a site to increase the number
of backlinks, or inbound links, is another SEO tactic.
Search Engine Marketing(SEM)
Search
engine marketing (SEM) is a form of internet marketing that involves the
promotion of websites by increasing their visibility in search engine results
pages (SERPs) through optimization and advertising. SEM may use search engine optimization
(SEO), that adjusts or rewrites website content to achieve a higher ranking in
search engine results pages or use pay per click listings.
Social Media Optimisation(SMO)
Social
media optimisation is also called Social media marketing. Social media
optimisation refers to the process of gaining website traffic or attention
through social media sites.
Social
media marketing programs usually center on efforts to create content that
attracts attention and encourages readers to share it with their social
networks. A corporate message spreads from user to user and presumably
resonates because it appears to come from a trusted, third-party source, as
opposed to the brand or company itself. Hence, this form of marketing is driven
by word-of-mouth, meaning it results in earned media rather than paid media.
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