RESEARCH THRIVES AT START-UPS: CITY INNOVATES LEADS

Call it a breeding ground for innovations and research or by any other name you wish to, the ground reality is that City Innovates Pvt Ltd, a Company known for its digital advances, is simmering with the activity of innovative pursuits by young interns from the leading engineering colleges universities pan India. It is a treat to watch 25 interns excited about their individual projects, shaping up to deliver positive outcomes. The mentors who are the employees of City Innovates and experts in their respective domains are equally gung ho at the performance of young minds.

It is a rare sight to watch the interns occupied in their respective projects more than even the employees in their live projects. After all, where else do you find companies getting so engrossed into making students industry-ready? “The enthusiasm in the interns is so overwhelming that they don’t let us focus even on our own core live projects. The compelling interest of interns is so engaging that we find it difficult to say them ‘NO’ to any question they ask us any time of the day”, remarks Vattan Deep, a Mentor in the advanced technology design of responsive website.

For interns, it is a life-changing exposure. “We couldn’t have imagined such a fast-paced learning as this”, saysDhrub Jindal from Thappar University. Naman, a yet another intern from NIIT Neemrana says, “I drive the Company’s international digital marketing, an opportunity I couldn’t have hoped with any other company. I have full freedom to try an innovative strategy and tactics to penetrate the world market. The experience is preparing me for the new challenging assignments”. Jaspreet from GurunanakDev University Amritsar and Rahul Singh from Pondicherry University amongst the top performers of their colleges are confident of rolling out their niche software projects within the next ten days.

As for City Innovates, the CIIP platform created for such learning is hugely empowering. It has made the process a very serious activity. But for Campus placements in their home universities and colleges, it does not spare the interns to go out of the Company for any other reason. The reporting timings are fixed and lunch break is just the only time to relax and chat amongst friends. The project work goes under the watchful eyes of senior Management. There is a weekly performance evaluation by the Mentors which is displayed on the Notice Board. “You cannot let go this robust activity as an ordinary learning. The precious time of the top notch students of various institutes is important to us and they must go back to their institutes, well empowered. Moreover, interns and their parents have reposed faith in us to make them employable”, says the Director and CEO City Innovates, KashishJhamb.

We do wish to send a clear message to the industry that they would do well for themselves in hiring our trained interns in their companies without any apprehension, whatsoever. The gain would surely be of the employers. Each one of our interns is an innovative mind and has committed himself/herself in the project, heart out with profound outcomes. They are indeed the stars in their respective domains and have invested their full time and potential to learn and excel. We can vouch for them as true researchers and innovators in the making. They have also engrained in them, all good practices and ethos of corporate life and have cobbled themselves with organizational behavior practices of City Innovates. We are also grateful to them for having made City Innovates’ CIIP program a success by their wonderful contributions. A run-down on the ongoing projects is as under:-

About City Innovates

It is your Global City evolving every moment through innovation. We are a Group supporting clients with IT software and solutions in the field of IT industry, Finance, Education, Healthcare, Management and across multiple businesses. We are also a top Web Designing, Development and Digital Marketing Group globally known and recognized for our superior quality deliverables and timely execution of projects.

INTERNSHIP REDEFINED: NOW IT GOES UNDERWAY FOR STUDENTS AT THE AGE GROUP 13- 21 YEARS

In a first, the internship is now also at a school level. A new initiative by a famous city IT Company indeed breaks into an unchartered path seeking new outcomes which would impact the quality of manpower in the country in the times to come. Whereas, the conventional internship normally begins around the end phase of a college education with a view to give student, an exposure to the industry, the school internship goes side by side of conventional classroom education. It aims at providing an opportunity to students at an early age to identify their strengths, innate expertize and passion and provide freedom to pursue their core talent, an ultimate deliverable. The hands-on experience of working on live projects provides them the much needed belief in their abilities. There is one strong view that the school internship is a needless diverter of students focus and goes against the very grains of learning of basic education, essentially needed to build fundamentals and for application to honing special skills and for innovate. However, in a technology driven and ever evolving era of continuous teaching- learning, side by side, skill development process adopted by the school internship is bound to prove an academic clincher, a powerful enabler.

Industry in India, for want of skills is struggling to meet the global business competitiveness in quality and innovation. When a graduate  engineer joins a company, he/she is woefully short on desired expertize in the application of his knowledge and companies takes a lot of time in training the resource. The school internship which goes side-by-side will fill up the much needed gap. The initiative by a Gurgaon based IT Company appears quite visionary and delivers squarely on people’s choices and needs. It incubates skilled manpower for the industry.

“School Internship seeks to invite students to take some time out of their regular studies which may well be during the school off hours, on Sundays and holidays. We request parents to support their wards discover, untapped potential and excel”, says the Director of City Innovates Ms Sneh Jhamb.

The unique feature of the internship program is an option extended to the students to earn while they learn. This provides students necessary financial support to subsequently pursue higher studies and other expenses. Selected students are given live projects and rewarded. Furthermore, a student capable of working independently may seek projects through various bidding sites and earn while working from home. The Company is ever willing to absorb a good student as an employee on regular roll, if considered fit for a job.

IT Sector contributes about 6% of India’s total GDP, providing employment directly or indirectly to over 2 million people is a pointer to the direction that IT skills shall continue to dominate the service industry. E-retail brands like Flipkart, Amazon, Snapdeal are making headlines turning the attention of the youth to grab the opportunity in the emerging fields, sooner than later. It is time to adapt school internships to ‘catch them young’

                                                                                                  By JR Sharma, a columnist and CIO City Innovates

STRETCHING THE CANVAS

At City Innovates, we are driven by an extraordinary passion to meet the scale of challenge of a large working young population, rising to 125 million over the next one decade. We are laying the first few bricks to the foundation of India’s resolve to create 100 million new jobs in the next decade. By some estimates, India produces twice as many new graduates each year as it can absorb; the other remain jobless for want of skills. This is where we come.

No wonder, due to lack of skills in India,  what we see today around us, are armies of delivery boys, guards, housekeepers, peons and stool sitters. Out of around half a billion jobs in the country, barely 15% of work force is skilled and working in organized sector. 85% and more are on informal jobs and get not beyond $ 1.50 a day. This is what we are resolved to improve substantially, very soon.

In what could easily be a first in India that Youth Internship Program (YIP), an ambitious initiative by City Innovates and launched on 15^th of October, 2014 aims to build competence for special job skills in students while they are doing their secondary school education. A high quality vocational training in superior IT skills without disturbing the students from their routine studies is both, a challenge as well a hallmark deliverable of this Company.

Students can earn while they learn. YIP helps good students to earn while working on job, and thus use the money so earned to pursue their higher ambitions. At the end of the program, students would be able to identify their area of strength, innate potential to perform. It would build confidence in them to pursue the career of their choice. Interns are put through the rigor of hard-core skill-development capsule of 3 months in the contemporary IT skills, including web designing, digital marketing and developing mobile applications. By the time they pass out from 10+2 class, they are all geared up to select and pursue the field of their expertise for further education and continue to build side by side a passion they would have developed for the skill gained during the internship. The internship is no longer a barrier to student’s academic performance but instead, develops increased focus to the area perfected by them during the youth internship.

IMPORTANCE OF SDLC

Software development is a roadmap that developers follow to develop a product which is called as a software. There are many software  life cycle models which are used to develop a software according to the user requirements. Choosing a right model for the software development is a very important decision in the process.

We all are aware about the Y2K problem which was due to the ignorance of last two digits of the year  , ‘Patriot Missile’ which failed to hit scud missiles in gulf war. These problems resulted because of the software failures. A small software bug proved to be a blunder mistake.

Software Development has many phases. This includes requirement,analysis ,design ,implementation, test , installation ,operation and maintenance phase. All the phases are important but the most important phase is requirement in which focus is to gather and understand the user requirements. Then comes analysis phase in which developers analyze the gathered requirements in order to make a consistent requirements. The purpose of the design phase is to describe how the system will work .It is basically needed to fill the gap between specifications and coding. Then the software is integrated for unit testing and system testing .There are other types of testing like alpha and beta which are done before the software is delivered to the customer. Maintenance phase is usually needed if customer wants to extend the functionality of the software, to remove the bugs or if the platform for which the software was developed has changed .If all these phases  of SDLC are not followed then the end product may not be the desired software and just the wastage of time of client as well as developers. So it’s  important to move in a right direction from the beginning by following all the phases of SDLC.

Have a Strong Online Reputation with City Innovates

Having an online business entity is not enough for gaining good returns on investments; a business needs to have a strong online reputation. However, it is not an easy task to get recognized and famous in the online world. In fact, almost every business is coming online in a zest for capturing the attention of the targeted audience. It has become very difficult for an online business to bring in desired fame and success online due to tough competition. Herein, a digital marketing company plays a vital role with its search engine optimization services. A proficient service provider offers complete assistance to an online business to attain its specific online business goals. These days, more and more businesses are seen approaching such online marketing companies in order to make their presence felt among the target audience. However, one may find a huge number of such service providers on the Web. The idea is to choose the one that delivers promised results. City Innovates is one such well-renowned company in the online marketing.

We're a leading offshore company, which offers integrated online business solutions such as software development, search engine optimization, social media optimization, website designing etc. Since the company has years of experience in online marketing, businesses can undoubtedly rely on its services. The company is helpful in making businesses their name and fame online. It optimizes the clients' Websites so that they can get maximum exposure and leads. Professionals at City Innovates first analyze and understand the distinct nature and needs of a business to formulate a marketing strategy accordingly. By exploiting their diverse experience and knowledge, our team remains dedicated to satisfy their clients. We ensure our clients are getting the top ranking in the search engines. Since optimizing a website for search engines is an art and science, our team of professionals is expert in such art and science. Benefits that our search engine optimization service are following:

•  Improved online image  
•  Huge traffic
•  More lead generation and ROI 
•  Positioning in leading search engines
•  Sturdy online presence
•  Instant success

On the other hand, social media optimization requires in-depth knowledge about changing preferences and approaches of people. There is no denying fact that people just love to be and interact on social media channels like Face book, etc. People of all walks can be captured on social media. So what can be a better platform for an online business than this to advertise and promote its business and to enhance its exposure & sales?

People take what they find alluring and content on social media platforms definitely can attract them. However, using social media for attaining desired online business requires having marketing skills.

Professionals at City Innovates in this regard have those skills. They know how to exploit this sophisticated portal for making the most out of it for their clients.

Thus, no matter if you couldn't manage to create desired online reputation yet. Just take assistance of City Innovates and meet your expectations.

HOW TO CREATE A SUCCESSFUL VIRAL MARKETING APP

Have you heard a lot about building a really cool marketing app that will take  your brand to next level? Did you even try building that but results did not make you successful? 

Millions of Businesses using social media for marketing,they are doing FB marketing by using various Social Apps.

Viral Marketing is the process of getting customers to the brand or company and they spread a brand messages ,news to friends,family,colleagues.Viral Marketing is inspired by virus,like  virus spread every where frequently and quickly.On same pattern through viral marketing information about the company,its services,brands spread to the customers,the customers,customers and so on,and a huge network will rapidly be created.Viral Marketing is give very efficient and quick result in Digital Marketing.For example What sapp is an application for chatting the message of this app is spread to 10 million people in 13 months and it acquired 2 million users in its first year of working.Now out of 10 people 8 having whats app in their smartphone. It creates exponential growth.In viral marketing we loops must be built into your product

This will fly
         
                                                                                                This will fly not much 

  It’s a self fueling action loop that drives users to create more existing users.In this marketing they use existing socil mechanisms.

In summary,the more surprised customers are,the more likely they are to generate a large viral network if they believe it will benefit the receiver and they trust the source of message.